Objective: Provide Cub fans with the best digital experience within the Marquee Sports Network app, driving satisfaction through ease of use, reliability, extended user presence and general positive engagement, ultimately increasing and securing subscriptions.
Craft an unparalleled digital experience for Chicago Cubs fans and Marquee Network
Revolutionize the digital sports viewing experience, setting a new standard for accessibility, engagement, and excitement.
<aside> ⚾ Create a dynamic digital platform serving as the ultimate destination for Cubs fans and Chicago sports enthusiasts everywhere!
The new Marquee Network App offers not just live game coverage, but a comprehensive ecosystem of exclusive content, interactive features, and personalized experiences for fans of all ages. We will redefine the future of sports media, empowering fans to experience the game like never before.
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<aside> 📡 Problem #1: Regional Sports Networks (RSNs) are struggling with declines in access and viewership
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The regional sports network ecosystem is under pressure with increased streaming competition as consumers continue to cut cords. By leaving WGN and moving to Marquee Network’s RSN, fans were shocked to be left out of television access and viewership, with viewership declining 56% in 2022 with an average 1.57 rating.
Additionally, Baseball specifically, seems determined to push hardcore fans away with its blackout policy, despite being the sport most dependent on rooting for the home team on a nightly basis. Easy access to Cubs content on all platforms and devices is essential for user growth, retention, and expansion.
<aside> ⚾ Problem #2: Apathy within the sport of baseball and its broadcasts
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The rule changes have helped make the game more exciting but there still is a lack of enthusiasm across the sport of baseball. Marquee Network needs to make baseball, the Cubs and its broadcasts exciting even if the game isn’t.
According to customer feedback, one key weakness of the Cubs digital footprint is the poor broadcast. Marquee Network needs to reimagine its digital experience and create the baseball broadcast of the future.
<aside> 🧢 Problem #3: Evolving Baseball Audience, how will Marquee Network reach and retain new fans?
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Nothing sells baseball better than a live baseball game. We need to leverage our technology to make our broadcasts the best in sports. Position our personalized content and engaging media to be a great companion for fans everywhere across the globe.
Baseball has historically attracted an older demographic, and engaging younger fans, particularly millennials and Generation Z, presents a challenge. Younger generations may have different preferences for entertainment, consumption habits, and engagement with sports.